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The organisation is calling for all colourful and attractive cigarette pack designs to be banned because they are aimed at attracting young people through novelty gimmicks. Fiona Sharkie, executive director of Quit, said bright, distinctive designs were a deliberate marketing strategy to recruit young people to smoke. She said a series of Dunhill cigarettes now on sale in Melbourne were particularly offensive. Brightly coloured packets had embossed words such as "mellow", "exotic" and "dynamic". Ms Sharkie said the packets were colour-co-ordinated to "dilute" graphic health warnings on the front and make them blend into the background. "Dunhills traditionally used traditional colours like maroon and gold. Now we've seen this new range that uses bright blue, lime green and burnt orange to match the pictures in the health warnings," she said. "Very clearly, when you see those packs the design brief seems to have been to make the graphic health warnings blend into the colours." She said to combat the problem, every packet should look the same -- printed on plain grey or brown cardboard with a standard text font labelling the cigarettes. Tobacco companies are skirting around the graphic health warnings using bright colours, unusual packet shapes, spring-loaded packs, and fashionable collectables such as retro tins to attract and advertise through the packets, Ms Sharkie said. "All of those things are very clearly designed to appeal to youth," she said. "The cigarette packs themselves are the last bastion of promotion for tobacco companies." Bede Fennell, head of public affairs at British American Tobacco, which owns Dunhill cigarettes, said the company had not broken any laws in its advertising. "As a responsible tobacco manufacturer, we comply with all legal requirements in relation to our products and packs and we reject any implications to the contrary," Mr Fennell said. "This is a global brand and a global design, so to say we have done this for the Australian health warnings is not true." © Copyright 2006 by CigarettesOn.Com |
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