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Last Updated: Sep 21st, 2007 - 13:54:28 |
German Tobacco Group Launches World's First Vitamin E Cigarette
Sep 21, 2007, 13:48
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FRANKFURT AM MAIN, Germany -(BUSINESS WIRE) - German Tobacco Group AG, Frankfurt, will launch the world's first cigarette brand enhanced with natural vitamin E at Europe's leading tobacco trade show, Inter-tabac 2007, at Westfalenhallen in Dortmund (September 21-23, 2007). The international tobacco brand, S.A.L.E.-Vitamin-E, aims to revolutionize the cigarette market. American scientists Herbert M. Evans and Katherine S. Bishop discovered vitamin E, also described as a ‘fertility-vitamin' or ‘love-vitamin', in 1922. For decades the fast-moving consumer goods and food industries have seen enhancement of products through vitamins and other value-added substances. This global trend has recently been validated by the major acquisition of a U.S. company which started producing vitamin enhanced water through a leading international soft drink giant. German Tobacco Group AG, a Frankfurt-based tobacco holding and brand owner of S.A.L.E. was formed in June 2006 and has entered into an exclusive deal with an American patent owner and inventor of this revolutionary product innovation. According to the U.S. patent owner and research firm, the vitamin E enhanced cigarette features an improved and soothing flavor and also minimizes the irritation that usually occurs when using conventional cigarettes. Thomas Schumann, co-founder and chairman of the board of German Tobacco Group AG cautions, “This does not mean that S.A.L.E. with vitamin E is a safer cigarette or offers less exposure to the hazards of smoking. There is no healthy or safe cigarette. If you do not want to risk your health you should not smoke.” With its brand S.A.L.E.-Vitamin-E, German Tobacco Group AG is creating a new, unique product category in the global tobacco market, which generates annual sales of 400bn USD and is the largest segment in the fast-moving consumer goods industry. S.A.L.E. with vitamin E addresses the international trend of consumers becoming increasingly aware and more responsible when using tobacco products. The brand is positioned in the dynamic and high-growth market segment of 'International Value Brands' in Germany and Europe. The price is 3.50 Euro/17 cigarettes. According to the brand owner, S.A.L.E. cigarettes currently offer German retailers the highest margin of all available brands in the 'International Value Segment'. German Tobacco Group manufactures the S.A.L.E. brand in Berlin/Brandenburg and clearly supports high quality, ‘Made in Germany’ products. The German cigarette market is Europe's leading tobacco market and is one of the most stable and lucrative cigarette markets worldwide, with an annual consumption of 100bn cigarettes. Germany was the world's number one exporter of cigarettes in 2006 with 3bn USD in export volume. Five tax increases in the last three years have prompted German consumers to buy less expensive cigarettes and tobacco products. This is a growing trend in Europe. German Tobacco Group AG is privately held and was formed as a platform-company with the purpose of acquiring and managing European cigarette manufacturers. The Group has already targeted two European companies. After the conclusion of the acquisitions and their timely integration, the Frankfurt company plans to list on the Frankfurt stock exchange in 2008.
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