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The opposition comes as a new report reveals the extraordinary lengths to which "Big Tobacco" is willing to go to lure young people into using their addictive products. Do you know that tobacco products are not regulated by the U.S. Food and Drug Administration? For the seventh straight year, the statewide event now known as Project VOICE, teaches high school-aged youth on how to stop the manipulative tactics used by the tobacco industry. The two-day gathering attracted approximately 150 youth and several dozen "Adult Allies" at the Holiday Inn Indianapolis North at the Pyramids. Founded in 2001, VOICE is Indiana's youth movement against the tobacco industry and includes thousands of youth, who are engaged in anti-tobacco activities. The report, issued Feb. 21, by the Campaign for Tobacco-Free Kids, American Lung Association, American Heart Association and the American Cancer Society, details how the tobacco companies manipulate their products to recruit new young tobacco users, create and sustain addiction and discourage people using tobacco from quitting. In Indiana, tobacco use causes $2.08 billion in health care bills annually and claims the lives of 9,800 Hoosiers; 23 percent of Indiana high school students currently smoke. The tobacco industry, in Indiana alone, spends approximately $425 million in marketing its products. By comparison, the state is funded with a budget of $16.2 million to pay for tobacco cessation and prevention. The report also details several key trends including: Flavored products: Cigarettes, smokeless tobacco and cigars are available in a myriad of candy, fruit and alcohol flavors. Novel smokeless products: New and more novel smokeless tobacco products are being marketed as ways to help smokers sustain their addiction in a growing number of places where they, otherwise, cannot smoke. In addition to traditional chewing and spit tobacco, smokeless tobacco now comes in teabag-like pouches and even in dissolvable, candy-like tablets. Targeted products and marketing are being aimed at women, girls and other populations. The most recent example is R.J. Reynolds' Camel No. 9 cigarettes, a pink-hued version that one newspaper dubbed "Barbie Camel" because of marketing that appealed to girls. Unproven health claims: A growing list of products have been marketed with unproven and misleading claims that they are less harmful than traditional cigarettes. Undisclosed product designs that makes their products taste milder and easier to inhale and more attractive to children and first-time smokers. The West Central VOICE Hub, which includes Montgomery County, had 36 participants involved in the event. From training the youth received at Project VOICE they are planning a regional event in Clay County to help "speak their VOICE" about the dangers of using tobacco products and the dangers to our young people from "Big Tobacco." This event will take place at the end of April. © Copyright 2006 by CigarettesOn.Com |
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