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Last Updated: Aug 16th, 2007 - 17:51:43 |
New Camels raise complaints
Aug 16, 2007, 17:49
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NEW YORK - Dozens of women's and public health organizations called on R.J. Reynolds Tobacco, which is based in Winston-Salem, to remove from the market its Camel No. 9 cigarettes, a brand they say is cynically aimed at getting young, fashion-conscious women and girls to start smoking. At the same time, a congressional group said it had been rebuffed by women's and fashion magazines in their effort to get the magazines to stop publishing ads for the cigarettes. Camel No. 9 hit stores early this year. It immediately drew fire for its stylish packaging -- shiny, sleek black boxes bordered with fuchsia and teal -- and ads that included florals, hints of lace and the slogan "Light and Luscious." "This product is nothing more than a veiled attempt to sell more cigarettes to girls and young women, putting them at grave risk for disease and a premature death," the American Legacy Foundation, a group set up after the 1998 settlement between the states and the tobacco industry, wrote to Susan Ivey, chairwoman of R.J. Reynolds.
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