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Cigarettes News Last Updated: Dec 11th, 2007 - 10:30:18


Smokeless cigarette device a 'gimmick': QUIT
Dec 11, 2007, 10:25

 
The anti-smoking body, Quit Victoria, is calling for a government investigation into a new product from tobacco company, Philip Morris.

The electronic device called a Heatbar, heats cigarettes without burning them.

The tobacco company maintains this gives smokers the same taste and smell, while reducing second-hand smoke.

Quit Executive Director, Fiona Sharkie says it is just a gimmick to lure young people into smoking.

She says the tobacco industry needs tougher regulation.

"It's clear that the tobacco industry is targeting young people," she said.

"The product will be on sale in Chapel Street, Melbourne, which is the fashionable district of Melbourne, so clearly they're trying to attract young fashionable people."

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