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Cigarettes News Last Updated: Jan 31st, 2007 - 10:58:43


Cigarettes Dominate the Turkish Tobacco Market
Nov 9, 2006, 17:03

 
Tobacco Turkey 2006 provides the latest data (1986-2006) on the local market and major companies and brands. The report covers key factors that influence the market such as production, legislation, distribution and consumption. Turkey has one of the largest populations in the Middle East. Cigarettes dominate the tobacco market made up of local and imported foreign brands. Tekel is the only Turkish cigarette manufacturer. The company manufactures cigarettes for the domestic and export markets. Maltepe is the best-selling oriental tobacco brand in Turkey. Seven foreign multinationals, Philip Morris, BAT, JTI, European Tobacco, Altadis, Gallaher and Imperial Tobacco also operate in Turkey. International brands such as Marlboro and Camel are popular among smokers. Marlboro is the best-selling and most widely available international cigarette brand, in both legal and contraband markets. The Framework Convention on Tobacco Control (FCTC), the first international anti-smoking treaty was unanimously approved by the member states of the WHO including Turkey. Turkey ratified the FCTC The FCTC requires all countries to ban or introduce restrictions on tobacco advertising including the Internet, event sponsorship and promotions within five years. It provides guidelines on health warnings on cigarette packs including new rules on labels. It recommends tax increases on tobacco products and strengthening controls on international cigarette smuggling. It also bans the sale of duty-free cigarettes. Cigarette sales and marketing of tobacco products in the region could all be adversely affected as a result. The long-term implications for tobacco consumption and sales, cigarette prices and taxes, restrictions and regulations will depend on how many other countries in the region ratify the Treaty and implement the recommendations. The Treaty could affect new entrants and product launches. It may see the withdrawal of some local and international tobacco brands from the market. Cigarette sales continue to grow despite higher taxes, more health awareness among smokers and recent government restrictions. Higher excise duties and other taxes are often used as a deterrent to cigarette consumption. This can lead to a corresponding increase in contraband sales in the region from neighbouring countries. The region is still largely litigation-free compared to the USA with its tobacco class actions against domestic and international tobacco manufacturers. A small but growing anti-tobacco movement exists.

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