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Last Updated: Jan 31st, 2007 - 10:58:43 |
Greens want ban on 'light' and 'mild' cigarette labels
Nov 22, 2006, 17:10
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The Green Party has joined a call for a ban on the marketing of cigarettes as "light" or "mild". The Smokefree Coalition has asked the Commerce Commission to investigate British American Tobacco for the use of the terms "mild" and "light". MP Metiria Turei today said scientific evidence clearly showed that all smoking was dangerous to smokers' health and could kill. But tobacco companies tried to use the labels on so-called low tar cigarettes to assure smokers they were less harmful and an alternative to giving up, she said. "The fact is that smoking can and does kill people, whether 'light' or otherwise." Ms Turei said the companies were being intentionally deceptive and such marketing and any other terms that implied some cigarettes were safer than others should be banned. The Cancer Society, ASH and the Smokefree Coalition have joined forces to increase the awareness of what they say are the dangers of light and mild cigarettes...
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